BUILD A PROFITABLE MARTIAL ARTS ACADEMY
ABOUT KBF
KBF has been built over the last 9+ years into a thriving martial arts academy with a clear structure, strong brand, and proven results.
We specialise in:
• Developing complete beginners into confident martial artists
• Supporting children through structured progression
• Producing competitive fighters at a high level
Our classes are designed to allow:
• Beginners to feel welcome
• Advanced students to be challenged
• Fighters to perform at their best
This balance is what makes KBF different – and what makes it work commercially.
THE OPPORTUNITY
The demand for martial arts has never been higher.
Parents are actively looking for ways to build their children’s confidence, discipline, and resilience. Adults are seeking structured fitness environments that go beyond the standard gym experience.
Yet most martial arts clubs fall short. They are either:
• Disorganised and inconsistent
• Focused purely on fighters, leaving beginners behind
KBF bridges that gap.
We have built a model that combines:
• A strong, welcoming community
• High-level coaching and real progression
This creates a business that is not only impactful – but highly profitable.
THE BUSINESS MODEL
KBF operates on a simple and highly effective recurring revenue model.
Core membership
- Little ninjas (4-6 years)
- Cadets (7-11 years)
- Teens (11+)
- Adults
- Squad (advanced fight training)
Additional revenue streams
- Gradings (quarterly)
- Merchandise
- Events & competitions
- Private training
Predictable monthly revenue
Recurring membership model creating stable
monthly income. Structured classes for all ages
and abilities. Scalable timetable designed for
long-term growth.
Multiple revenue streams
Additional income through gradings,
merchandise, events, and private training.
Creates a stronger and more resilient business
model. Designed to maximise profitability
beyond memberships
High retention through structured progression
Clear progression pathways keep students
engaged long term. Structured programmes
designed for all ages and abilities. Strong
retention drives referrals and long-term growth.
This is not just a martial arts club. It is a structured, repeatable business model
WHY KBF WINS
- 1 Structured Curriculum for Student Progress
- 2 Proven Marketing & Member Attraction
- 3 Expert-Led Training Systems
- 4 High Member Retention Rates
- 5 Scalable Class Schedule & Operations
- 6 Repeatable Operational Model
- 7 Community-Driven Growth Model
WHAT YOU GET
Training and support
Full onboarding programme
Ongoing mentorship
Instructor development pathway
Systems
Class structures and lesson plans
Grading syllabus
Timetable templates
Marketing
Social media templates
Campaign strategies
Lead generation guidance
Operations
Pricing strategy
Membership structure
Business systems and processes
EARNINGS POTENTIAL
A typical KBF academy operates on a simple membership model.
Example
200 members x £50/month = £10,000/month revenue
Typical Monthly Costs
Rent: £2,000
Marketing: £500
Utilities & other: £500
Estimated Profit
£5,000–£7,000
per month
Higher membership levels significantly increase profitability.
START-UP
COSTS
| Item | Cost |
|---|---|
| Mats | £4,000 |
| Equipment | £2,000 |
| Rent deposit | £4,000 |
| Marketing launch | £1,000 |
| Setup costs | £1,000 |
| Total | £12,000 |
Typical startup costs range between £10,000–£20,000 depending on location and size.
MONTHLY BUSINESS MODEL
| Members | Revenue | Costs | Profit |
|---|---|---|---|
| 100 | £5,000 | £2,500 | £2,500 |
| 150 | £7,500 | £3,000 | £4,500 |
| 200 | £10,000 | £3,500 | £6,500 |
| 300 | £15,000 | £4,500 | £10,500 |
Franchise Model
Franchise Structure
12% royalty fee
1% marketing contribution
Example at 200 Members
Club revenue = £10,000/month
Franchise income = £1,300/month
the Journey
Initial
Enquiry
Discovery
Call
Onboarding
& Training
Launch Your
Academy
Ongoing Support
& Growth
START YOUR JOURNEY WITH KBF
Build a martial arts academy with a proven structure, strong support, and long-term growth potential.
